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What Search Optimization Consist of?
Keyword Research
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SEO isn’t just about ranking—it’s about ranking for the right keywords. This means finding out not only which keywords are bringing people to your site, but which keywords are bringing you warm customers—customers that are ready to buy. We perform an analysis of keywords in your niche linked to buyer intent, as well as long-tail keywords that may be easier and less costly to rank for. This step is undoubtedly the first and primordial step which it will guide the On Page and Off Page SEO efforts.
On Page SEO
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Site Structure and Site Map Optimization
Search engines use artificially intelligent algorithms to map the internet, including every page and subpage on your website. If you have a jumbled or incoherent site map, the pages improperly interlinked, these web crawlers may become confused and fail to fully index your site. This means all the great keywords and backlinks pointing at your site aren’t doing their job. The first step of on-page SEO is to do some spring organizing—untangling a knotty site map, making the site structure intuitive and easy to follow.
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Site Speed
In addition to bounceback rates of nearly 50%, a slow website gets noticed by search engine web crawlers. They will take note of the load speed and severely downrank a slower-than-average website. Trimming the fat and boosting loading speed is one of the most high-return SEO tasks on the checklist.
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Site Content, Copy
Web crawlers interpret content as a sign of authority and assign better ranking as a result. This may include the page catalogue, the more pages the better. Large quantities of content can make a difference too. In a non-competitive niche, robust content in the form of in-depth service pages or a meaty blog may make all the difference in your ranking.
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Proper Use of Keywords on Title, Description, Tags, Alt Images
It’s not enough to have your target keywords in the content—where they appear in the content makes a big difference. Top keywords should be found in the site title, meta description, and in the alt-text of images—especially images that appear high up in the site, like your logo or masthead.
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Use of Internal and External Links
Internal linking within your page helps search engine web crawler software properly map your site and discover all your content, with its expert on-page optimization. Links to external pages of strong reputation and relevance also create an image of authority in search engine ranking algorithms, provided that they are used strategically.
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Mobile Friendly
Having a mobile-friendly site has a well-documented positive impact on a site’s search engine rankings, while a mobile-unfriendly site hurts rankings. Google’s search algorithm even uses a “mobile first” protocol, crawling the mobile version first before it crawls the desktop version. If the Google web crawlers don’t like what they see on the mobile version, in terms of load speed, content, and on-page optimization, it's a big unforced error in your SEO game.
Off Page SEO
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Google Business Optimization
Your organization’s Google Business listing plays a huge role in your off-page SEO, especially for local searches. A well-optimized Google Business Profile listing may appear on the top Google map results right at the top of the SERP, even if it doesn’t make the top ten. This involves robust content and properly tagged photos on your GBP.
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Business Citations
Business citations pointing at your Google Business listing also contribute heavily to your SEO, both in the Google Map and organic search rankings. A citation is a mention of your business, including the address and phone number, anywhere on the web. SEO experts know of many opportunities to cite your business … but it has to be done perfectly, or the citation is wasted.
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Competitors Sites Backlinks and Keywords Research
Few sources of SEO intel are more fruitful than your competitor’s sites. Key to an SEO strategy is to look at your competitors and see what keywords they optimize for; what sites backlink to them. They may guide you in a direction of what keywords to use and what backlinks to seek; or it could even reveal weaknesses in their SEO, opportunities for your site to do better.
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Backlinks Building
Few SEO tasks are more crucial than backlink building. If search engine crawlers discover reputable sites linking to you, they interpret it as a big vote of confidence in your site’s credibility, and they upgrade your site’s ranking accordingly. A powerful backlink from a highly-ranked domain can rocket your site to the top. It has to be done right, though. Search engine algorithms have ways of sniffing out illegitimate links, which can actually hurt your ranking. The right backlinking strategy can make or break a site’s SEO.
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Social Bookmarking
Posts to social bookmarking sites serve the main function of building viral word-of-mouth attention to your brand. However, social bookmarking has a well-documented benefit to site SEO, functioning as authoritative backlinks in their own right.
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Analyze Data, Results
You can’t approve what you can’t measure. Monitoring your site data and SEO metrics is essential in tracking the results of your SEO efforts. By keeping a detailed log of SEO activities taken on each day, you can associate an increase in page rank or a spike in traffic to particular SEO activities, revealing to you what is working and what isn’t, what tactics to double down on and what tactics to discard.
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Detailed Reporting
Tracking an SEO campaign requires detailed reporting of stats like page ranks, site visits, load speed, bounceback rate, time on page, pages visited, top-performing keywords, and conversions. The goal is to analyze trends that point to the SEO activities with the highest ROI. The name of the game is to drive traffic that converts to sales or leads. Detailed reporting points the way.
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Rinse and Repeat
SEO is never “done.” You can get your on-page SEO in shape, your Google Business listing squared away, your backlinks on point, you can even dominate your page 1 SERPs … but there’s still work to do. The Google algorithm is constantly evolving, consumer behavior is constantly changing, web technology marches forward, and competitors making moves to outrank you. To maintain their ranking, website owners must constantly monitor, adjust, and adapt.